SEO Training – Finding Good Links And Getting Link Juice

Posted by Ray Jennings on Mar 3, 2010

Opposite to everything that the industry media might want you to you suppose, many people have been having conversations on-line prior to the introduction of Facebook.

The most common practices of interaction and one that is certainly flourishing now is the ‘forum’. Forums are effectively discussion boards where individuals might start a ‘thread’ and other people contribute to it, or merely begin a massive argument regarding the topic at hand. Because of the considerable number of topics in the world and the particular large quantity of individuals with access to the Internet, generally there is actually an almost unlimited amount of boards in which you can end up being a part of, some currently being more popular compared to some.

Boards may well be exceptionally advantagous to the search engine optimisation marketing for the reason that they can perform a pair of tasks inside our mission. Firstly, they can often be a perfect location to get hold of links through (and hyperlinks assist our search engine ranking) and secondly, due to communal conversation one may well potentially find brand new sales opportunities and additionally new potential consumers.

However adding backlinks to your current forum communications is commonly a massive ‘no’ within numerous forums, so much like social networking, you need to be a little touch wise with regards to it.

One section of the website that most forums contain in common can be the ‘signature’. This is the section of code that is combined with every single post you are making and most of the time you may add links to it. A word of warning though – a number of boards frown about including signatures in the beginning and it’s really worth getting involved in the forum first and getting a bit of a name for yourself before including any. Actually several boards impose a guideline whereby you need to have posted a certain amount of responses before they will allow you to add any kind of signature to your content.

The thing you need to give some thought to can be that when you are taking part in some kind of community forum, you will be effectively a guest on their system and if you do anything which goes against their particular guidelines or perhaps ethics, they’re quite inside of their rights to remove anyone from the forum. You will discover also something more important to look for – the ‘no-follow’ tag.

The The web world of boards is actually separated just about consistently between those who adore visitors and their own hyperlinks, along with those who really don’t. It’s a chicken and egg thing because individuals who would likely actively support you to place backlinks on their websites can finish up obtaining plenty of visitors and for that reason a good amount of backlinks themselves – increasing popularity, however they would will also get an awful lot of junk.

Although people who don’t like anyone leaving back links, and also merely make it really tough to do so may lose out on a lot of site visitors. At the end of the day, it really is dependent upon the subject of the site and whether it’s monetised in any way. Some of those that don’t like you leaving links will sometimes give each link an attribute that was introduced only a few years ago, the ‘nofollow’.

This attribute is entered as part of a standard link and is notified by the code rel=’nofollow’ near the ‘anchor’ tag. What this does is tell search spiders (the routines that search engines send out to examine the web) that the link it is about to look at should not be ‘followed’, in effect it should be ignored..

Now, many SEO experts disagree as to whether this actually means a link using ‘nofollow’ is completely pointless and some will show evidence that shows that it does actually make a difference and shouldn’t be discounted completely, however most will agree that if you’re going to look for links, make more of an effort on those that don’t use this attribute.

So now we just need to find out how to discover whether it’s nofollow or not and luckily it’s easy, you see the source of the page that you’re viewing will give the game away. If you’re using either Internet Explorer or Firefox this is easy, simply click on the ‘menu’ item and choose ‘view source’. You’ll be presented with what may look like a bunch of scary code but all you need to do is hit ‘ctrl-F’ to bring up the ‘find’ command and do a search for one of the links on the page. Then, simply look for ‘rel=nofollow’. If you find it and you’re just looking for links then you can move on, but if you want to stick around because you’re interested in the subject – check it out a bit deeper.

Don’t get too anal about finding these sites. The better ones will be more difficult to post to and you should become active members of these rather than simply posting fo links.

So there you go, this link building lark isn’t as clean-cut and easy to quantify as many would have you think, but it is worth investigating and you could potentially get yourself not only some decent links to affect your rankings, but you may make a lot of worthwhile connections.

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